The Graduate Certificate in Marketing Management is an 18-hour program designed to provide a focused, intensive study of the marketing management activity within organizations. This program serves a broad group of marketing managers, including those with interests in sales, brand management, promotion, and consumer behavior.
Students must complete the following six courses or approved substitutes if course waivers are appropriate:Marketing Foundations:
|MKT 5700||Contemporary Marketing Concepts|
|MKT 5710||Consumer Motivation and Behavior|
|MKT 5740||Marketing and Business Research|
|MKT 5720||Marketing Communications|
|MKT 5701||Marketing Planning and Strategy|
|MKT 5730||Product Planning and Pricing|
If you would like more information on these courses, click on the course number for a description.
Click here to sign up for a Graduate Program Information Session!