The Graduate Certificate in Marketing Management is an 18-hour program designed to provide a focused, intensive study of the marketing management activity within organizations. This program serves a broad group of marketing managers, including those with interests in sales, brand management, promotion, and consumer behavior.

Students must complete the following six courses or approved substitutes if course waivers are appropriate:

Marketing Foundations:
MKTG 5700 Contemporary Marketing Concepts
MKTG 5710 Consumer Motivation and Behavior
MKTG 5740 Marketing and Business Research


Marketing Management:
MKTG 5720 Marketing Communications
MKTG 5701 Marketing Planning and Strategy
MKTG 5730 Product Planning and Pricing

Substitute courses must be approved by the Department Chair of Marketing and the Director of Graduate Studies in Business. In all cases, 18 hours (including at least 12 hours in marketing) are needed to complete the Graduate Certificate in Marketing Management.

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