Graduate Business Programs

Graduate Certificate in Marketing Management

 

The Graduate Certificate in Marketing Management is an 18-hour program designed to provide a focused, intensive study of the marketing management activity within organizations. This program serves a broad group of marketing managers, including those with interests in sales, brand management, promotion, and consumer behavior.

Students must complete the following six courses or approved substitutes if course waivers are appropriate:

Marketing Foundations:
MKT 5700 Contemporary Marketing Concepts
MKT 5710 Consumer Motivation and Behavior
MKT 5740 Marketing and Business Research

 

Marketing Management:
MKT 5720 Marketing Communications
MKT 5701 Marketing Planning and Strategy
MKT 5730 Product Planning and Pricing
Substitute courses must be approved by the Department Chair of Marketing and the Director of Graduate Studies in Business. In all cases, 18 hours (including at least 12 hours in marketing) are needed to complete the Graduate Certificate in Marketing Management.

If you would like more information on these courses, click on the course number for a description.

Click here to sign up for a Graduate Program Information Session!