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The Graduate Certificate in Marketing Management is an 18-hour program designed to provide a focused, intensive study of the marketing management activity within organizations. This program serves a broad group of marketing managers, including those with interests in sales, brand management, promotion, and consumer behavior.
Students must complete the following six courses or approved substitutes if course waivers are appropriate:Marketing Foundations:
|MKTG 5700||Contemporary Marketing Concepts|
|MKTG 5710||Consumer Motivation and Behavior|
|MKTG 5740||Marketing and Business Research|
|MKTG 5720||Marketing Communications|
|MKTG 5701||Marketing Planning and Strategy|
|MKTG 5730||Product Planning and Pricing|
Substitute courses must be approved by the Department Chair of Marketing and the Director of Graduate Studies in Business. In all cases, 18 hours (including at least 12 hours in marketing) are needed to complete the Graduate Certificate in Marketing Management.
If you would like more information on these courses, click on the course number for a description.
Click here to sign up for a Graduate Program Information Session!